Privacy Policy

🔍 1. Information We Collect

To provide you with the best experience, we collect the following categories of information:

• Personal data: name, email address, phone number, company details (when you sign up or contact us).
• Account data: login credentials, preferences, saved settings.
• Usage data: pages visited, time spent, clicks, features used.
• Device & technical data: IP address, browser type, operating system, device identifiers.
• Communication data: messages you send us via forms, chat, or email.

⚖️ 2. Legal Basis (GDPR & Global Standards)

We process your data only when we have a valid legal reason, such as:

• Consent: You have given clear permission (e.g., for marketing emails).
• Contractual necessity: To provide a service you requested (e.g., creating an account).
• Legitimate interests: To improve our platform, prevent fraud, or ensure security.
• Legal obligation: To comply with laws or respond to authorities.

🚀 3. How We Use Your Data

Your data helps us deliver, personalize, and improve our services:

• Provide, maintain, and improve our products and features.
• Manage your account, orders, and payments (if applicable).
• Respond to your questions and offer customer support.
• Analyze usage trends to optimize performance and user experience.
• Send you service updates, security alerts, and (with consent) promotional offers.
• Comply with legal and regulatory requirements.

🍪 4. Cookies & Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience, analyze traffic, and remember your preferences.

• Essential cookies: Required for login, security, and basic site functions.
• Analytics cookies: Help us understand how users interact with our site (e.g., Google Analytics).
• Preference cookies: Remember your language and region settings.
• Marketing cookies: Used (with consent) to show relevant content or ads.

You can manage or disable cookies through your browser settings. Note that blocking some cookies may affect site functionality.

🤝 5. Data Sharing & Third Parties

We never sell your personal data. However, we may share information with trusted partners for legitimate purposes:

• Service providers: Cloud hosting (AWS, Google Cloud), analytics (Mixpanel, PostHog), email delivery (SendGrid, Mailchimp).
• Professional advisors: Lawyers, auditors, or consultants when necessary.
• Legal authorities: If required by law or to protect our rights and safety.
• Business transfers: In case of merger, acquisition, or sale of assets (with notice to you).

🌍 6. International Data Transfers

We operate globally, so your data may be transferred to and processed in countries outside your residence (including the US and EU). When we do so, we ensure appropriate safeguards, such as:

• Standard Contractual Clauses (SCCs) approved by the EU Commission.
• Data processing agreements with vendors.
• Participating in Privacy Shield frameworks where applicable.

⏳ 7. Data Retention

We retain your data only as long as necessary to fulfill the purposes outlined in this policy, unless a longer period is required by law. For example:

• Account data: until you delete your account or after 2 years of inactivity.
• Usage logs: aggregated after 12 months.
• Marketing data: until you withdraw consent.

🛡️ 8. Your Privacy Rights

Depending on your location (GDPR for EEA/UK, CCPA for California, LGPD for Brazil, etc.), you have the following rights:

• Access: Request a copy of your data.
• Correction: Fix inaccurate or incomplete data.
• Deletion: Request erasure ("right to be forgotten").
• Restriction: Limit how we use your data.
• Portability: Receive your data in a machine-readable format.
• Object: Opt-out of certain processing (e.g., direct marketing).
• Withdraw consent: Anytime, without affecting previous processing.

To exercise your rights, contact us at hello@perchbeyond.com. We’ll respond within 30 days.

🔒 9. How We Protect Your Data

We implement strong security measures, including:

• Encryption of data in transit (TLS/SSL) and at rest (AES-256).
• Regular security audits and penetration testing.
• Access controls and two-factor authentication for staff.
• Employee training on data privacy and security.

While no system is 100% secure, we continuously update our practices to protect your information.

🧒 10. Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal data from children. If you believe a child has provided us with data, please contact us and we will delete it promptly.

📢 11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we do, we will revise the "Last updated" date at the top of this page. For material changes, we will notify you via email or a prominent notice on our website before the changes take effect.

We encourage you to review this policy periodically.

📬 12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please reach out to us:

📧 Email:hello@perchbeyond.com
🏢 Address: Perch Beyond, 10 Wilberforce Street, Hull, HU3 2JR, United Kingdom

For EU/UK residents, you also have the right to lodge a complaint with your local data protection authority.